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Social Media Marketing Literature Review And Future Research Directions


Apr 21, 2017Social media marketing: literature review and future research directions. In a decade's time, the social media has not only brought about drastic changes in the mode of communication but has also become an important marketing tool, making it an area of eminent interest for the academicians as well as the industrialists.


  • Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social me

  • Social media marketing

  • Social media marketing: literature review and future research directions. Downloadable (with restrictions)! In a decade's time, the social media has not only brought about drastic changes in the mode of communication but has also become an important marketing tool, making it an area of eminent interest for the academicians as well as the industrialists.

Social Media Marketing Literature Review And Future Research Directions - Essay Help 24x7

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